AS a recent grad or if your graduation is on the horizon you will probably have gathered by now that companies are more and more obsessed with the online world, whether it’s SEO*, SMN*, or CPC* … it can all be a bit OMG*! The good thing is this is scaring everyone, even people who have been in industry for years. Online technology is moving at light year speed and companies are racing for their spot at the forefront.
There are some good reasons why everyone is loving online – you might think Twitter sounds a bit rubbish, but for companies that have had their advertising budget slashed with the recession, rather than opting for expensive ads in magazines, they can reach an online audience of consumers for free. If a business doesn’t have an online presence they are missing out while their competitors get ahead – does anyone still leave the house to do their Christmas shopping?
Savvy graduates will spot this as an opportunity to make their CV sparkle in a dim graduate job market. ‘But how?’ … I hear you cry. There are a number of things you can do to make yourself appear tuned in to online media. Here are a few tips
Make sure your Facebook privacy settings are tight – this could be a school boy error! But it is a good idea to fill in the information section in a professional way and we are working on ways for you to opt in to share your WEXO profile with employers across the web.
Create a Twitter account and follow people in the industry you are interested in. Even if you think it is a load of hype, I guarantee this will be worth it, if only for finding out about opportunities and getting up to the second news. We’ll happily be your first follower!
This is the most important – Start your own blog. There is a section on your WEXO profile where you can link to a website, it’s a very good idea to link to a blog you have written. This not only shows you are competent with Blogging software, but it is also a chance to demonstrate (and practise) your writing skills and for your personality to come through. So it really doesn’t matter if what you choose to write about is unrelated to the industry you are looking to get into. We recommend giving it a try with either wordpress or blogspot.
4) Stick at it
Update your blog as often as possible. Most bloggers only keep it up for about 3 months so stick with it and you have a much better chance of getting a following.
5)Create a buzz
You can promote your blog using your twitter account and online news sites like Digg, Reddit and Delicious.
How far down the online and social media rabbit hole you go is up to you, there are entire professions emerging, but you have already made the first step with your Facebook profile (one in three Britons now has one).
Want to get some social media experience on your CV? Why not help us to spread the word about WEXO and we will give you a crash course on how to network. We can give you ideas on what to do and when, WHICH MEANS … you can then say you have some social media experience to put on your CV.
Click here to read more about how to get involved
*SEO – search engine optimisation
*CPC – cost per click
* SMN – social media networking
*OMG – oh my god!