I LOVE electronic music, since really getting in to it at University I know that it is very likely that no other genre will have the same appeal to me. I naturally spend hours every day going through blogs, mix tapes, friends recommendations and when I’m not doing this it is very likely I am talking to someone about what I have found etc… So for me writing about music or posting tracks I like comes easy. Doing it on the internet is an extension of what I would do anyway. I know this to be the same for a number of bloggers out there who are friends of mine. For me this is an essential point. One of the key reasons for someone to keep checking your blog is that you can consistently deliver great content in your own unique way. I think to keep successfully writing about something or posting music you have to love what you do because you are probably not going to be making any money out of it. The only other driving force is your passion for what you’re doing, as well as a healthy need for recognition… (this may just be me)
You-tube, myspace, blogspot, wordpress…. expressing your views on anything to a mass audience has never being so easy. Throwing your opinions out there can be an effective way to develop your writing, draw attention to yourself or maybe even get yourself famous. Either way if you get good at it you’ll earn yourself some ‘e-respect’, which, less face it, is pretty much how you get the girls…
So what do I know about girls? Not a lot. But with respect to blogging I run a you tube channel of around 5600 subscribers that gets a good 7000 unique users a day as well as also contributing music articles to an online magazine called ‘Somethinkblue.com’ (give it a look it is honestly a great magazine) as well as of course contributing to the wonderful WEXO blog. Therefore I know from firsthand experience that there is a big difference between deciding to start a blog by using one of the aforementioned sites and services and actually being any good at it.
The great thing about the internet is a billion people use it. The bad thing for a blogger is a billion people now have a blog. Even if your writing is great how do you make sure people actually find it amongst the torrent of blogs out there? This is not just to do with the way you write or the quality of content, although these will inevitably become the most important things if your blog is to have any sort of a life span. It’s about initially capturing people’s attention, choosing the right medium for your content to go out on and putting it about in the right places.
I knew from firsthand experience that a lot of people check you tube for music, I also knew; as you can’t directly download music from you tube, putting up tracks here wouldn’t annoy the original artists (although this is not always the case). I also knew for people to know that the music was posted by me I needed a logo. Lucky for me I knew a chap named Stevie Anderson who made the picture you see at the top of this post. Using this to ‘tag’ my videos was my so called ‘shower moment’. I think for every 10 messages I get asking me about music one will be about someone wanting to print that logo on to a t-shirt or have it tattooed on to their body (I’m not joking this has happened more times than I can count).
I am also reliably informed that blogs should be kept as short as possible so the rest of my advice I’ll give you another time. What I really want to convey is how having a successful blog has helped me.
I went to a number of interviews before getting this job and without fail the blog has come up as a talking point every time. Not only does it show that you have enough drive to do things off your own back but it also highlights your ability to understand some key elements of marketing and be able to write to an internet audience. This will stand you in good stead with respect to a variety of jobs. If you love something I can really recommend getting your thoughts out there. The feedback you will receive will undoubtedly improve your writing and it will open you up to more of what you are already interested in as well as acting as a base to help push yourself in to the career you really want. Blog on WEXO, blog on.