WEXO TV: How I Made it in Advertising… The inside story from those in the know.
On Tuesday 8th February we’ll be holding the first of our ‘How I Made It’ official Q&A careers events intended to introduce students, graduates and young professionals to different opportunities and industries in the working world.
We’ll be kicking off with “How I Made It In Advertising: Brands, the Big 4 and beyond…” at 6.30pm on Tuesday 8th February at The Tabernacle in Notting Hill, London – where Jimi Hendrix played his last gig.
WEXO is all about privileged access and we will be featuring a panel of advertising executives who have spent time at the world’s four biggest advertising groups: WPP, Omnicom, Publicis and Interpublic as well as ITV, Orange and Dunhill.
It will follow a BBC Question Time format focusing on pre-polled questions including: “What impact is social media having on the advertising industry?”,“What opportunities are available?” and “Why have some campaigns been so successful?”. There will be a ‘money can’t buy’ prize for the best question which you can submit when you register…
We’re continually hearing that you don’t know enough about the working world to make informed decisions so we’re trying to give you the inside story direct from the people that hold the roles you might be best suited to. Watch this space for the next events, let us know what industries you’d like to hear about below or sign up for the event now.
The idea sprang from the “How I Made it in Fashion” event that WEXO co-hosted with the LSE Fashion Society in November 2010. It featured a panel including the Retail Editor of Vogue, Emily Zak, Chloe Lonsdale, Founder of MiH Jeans and the fashion journalist, Kinvara Balfour. The event was oversubscribed and substantiated the view that young people are seeking more pertinent careers advice. A recent Ofsted survey suggested that one in three schools are failing to give good advice to students about future career prospects. A report by Deloitte said that 95% of young people want employers to be more involved in providing guidance about careers citing that they feel ‘bewildered’ and ‘uninformed’ by the career choices on offer.
The problem we’re seeing daily is that students and graduates don’t always understand the roles on offer and so aren’t necessarily focusing on the ones that they’re best cut out for. This is only exaggerated by a difficult job market. For every 2 people we place there are 8 that we don’t. We’re trying to give all 10 of you the inside story direct from the people that hold the roles you might be best suited to.
There’s always been material available from careers advisers and universities but by filming these events we’re hoping to build up an interesting online archive of enlightening content that will help you understand the career you deserve.
Robin Kennedy
Photos courtesy of Chu Ting Ng at The Qualifiedblog.
Hi,
I went to this event and really enjoyed it, I found it really useful. Often it’s hard to understand what some of these jobs entail from an internet description and it was nice to be able to quiz those in the know about what it really is that they do on a day-to-day basis. It was also refreshing to find out that some of these experts had done different things during their lives and experiemented with different careers and companies before they settled, it made me a little less anxious! I did have one question but I was too slow at putting my hand up!:
I was wondering about the cases of advertising campaigns that contain catch phrases or catchy songs and become more than just an advert, for example Go Compare!, Compare the Meerkat/Market, We buy any car. com, and become also like phenomena (for example, the meerkat has become a lot more popular within zoos!) I was wondering whether these campaigns actually result in a massive peak of sales (as we would expect) for that company more so than with non-gimiky campaigns? Or does the interest end as entertainment or website views and not translate into sales figures? Is this style of campaign more useful for start-up companies who just want their name to be recognised?
Thanks for a great evening!
See you soon Wexo!
Sophie