INTERN NATION? How do we skill up young people to get jobs?



Last week I was invited to attend a breakfast and ‘opinion-former panel event’ at the BIS Conference Centre. It was titled as above – apparently a coincidental duplication of the book of the same name (which I’m now struggling to ‘get in to’) by Ross Perlin – who sadly wasn’t able to attend.

If you’re interested, you can hear the whole event podcast here or read Psychology Magazine’s well written summary of what was discussed here

It was brilliant that Editorial Intelligence brought together many other parties with an interest in answering the question of how we should skill up young people to get jobs.

But I came away feeling disheartened. The panel were certainly accomplished and the talk was well attended but any opportunity to unite opinion and take real action was missed. When given the opportunity, skilling up young people to get jobs will best be achieved by Education and Inspiration on 3 levels. Sadly, the weaknesses of this event lay partly in the title and partly in the make-up of the panel.

  1. EDUCATING YOUNG PEOPLE:. Simon Waugh, Executive Chairman of the National Apprenticeship Service is clearly a successful, hard working kind of guy who has probably sacrificed the pecuniary gains of executive level roles in the private sector to try and make a difference and help others in public. So no disrespect to him, but calling an event ‘Intern Nation’ and then including someone on the panel who runs an apprenticeship service only perpetuates the semantic confusion as to what an internship is – and more importantly isn’t. In case you haven’t read my rants before, here is my take on the distinction between work experience, internships and apprenticeships. Without clarification (and education), interns, ‘workies’ and apprentices will never really understand their rights and government will continue to fuel the fire with inconsistent policies:

    * Work experience: Short placements (generally 1-2 weeks) which are usually for younger people (16-18) to get a ‘taste’ of the working world and typically unpaid though we encourage companies to pay expenses.

    * Internships: 1-3 month placements, largely for undergraduates and increasingly graduates, which should be paid for legal AND moral reasons given that the company derives financial value which should be shared.

    * Apprenticeships: Apprenticeships as we see them are long term (1-2 year) paid training programmes which leave you with a vocational qualification usually in a craft or a skill. We believe they should be seen as an equal alternative to higher education. We do not believe that ‘The Apprentice’ on BBC 1 helps the classification quandry. Realistically, we would have called it ‘The Accomplice’ or more appropriately, the ‘The Attention Seeker’.

    * Jobs: What all the above should eventually result in.

  2. COMPANIES NEED TO BE EDUCATED AND INCENTIVISE:. It’s a shame that someone as influential and expressive as Laurie Penny (Journalist, author and activist )seems to see the stick as the only solution to the ill justice of unpaid internships. “Don’t bite the hand that feeds you?” Along with many others, she is overtly focused on naming and shaming companies that might not know any better. It would be a real shame if such companies close their doors to young people all together for fear of falling foul of bureaucracy. As I explained to ‘Jilted Generation’ author, Shiv Malik, afterwards, WEXO would far rather we all focus on the carrot of incentivising companies to offer paid internships (via the STEP schemes, proposals for recouping costs of internships from VAT etc) rather than antagonise companies with the stick and choke the supply pipeline? We might also want to remind them that the average Return on Investment of a Graduate is 500% over 3 years.
  3. IMPROVING EDUCATION PER SE:. It’s The education system is this country IS partly to blame for not skilling people up to get jobs. This is as much the case as it was for the chair of the event, Brian Groom of the FT, failing to break up the childish confrontation between Citibank Head of Graduate Recruitment, Gemma Lines (I hope she concedes that the City owes the country a debt of gratitude and should sponsor other internships as well as inflating their own remuneration even at this level) and Laurie Penney (in fairness it was driven by the latter). The UK’s education system has got worse and this is successively shown to be the case by numeracy and literacy statistics. Moreover, higher education (especially now that it’s paid for) should give its pupils far better careers education and include vocational experience as part of some degrees.

Strangely, the 2 panel members who were least controversial, focused least on the question in hand. This said, Martin Bright , former journalist and founder of New Deal of the Mind (who we work with on BITC’s Work Inspiration campaign) and Faye Wenman, from theTaylor Bennett Foundation, were both entertaining and informative about the good work that they do in trying to create a more meritocratic and productive society. We applaud their work (and the social enterprise, Talent to Work, that this event was ultimately launching) but look to companies and organisations with the reach and resources that we do not currently have to unite the rest of us in effecting real change.

Robin Kennedy

My WEXO Experience: Interning at Platinum Rye



Regarding my career direction I’ve always felt lucky in that I realised early on that I wanted to work in some capacity within the music industry. With this in mind I was acutely aware that in order to make myself more attractive to employers I needed to build a strong CV of work experience and internship placements, something I did at a number of companies invested in the creative field (Remedy TV, FRUKT Music Intelligence, Bella Union, Warner Bros. Records). From a music television production company to both independent and major record labels I gained a strong knowledge of how different areas of the industry operated.

However, it wasn’t until I saw an internship advertised on WEXO that I really felt that I’d found the role that would directly lead me into the career line I wished to follow – that of music syncing and licensing. Whilst there were a number of outstanding opportunities advertised on the website it was the fantastic position as a music intern at Platinum Rye Entertainment that I hoped to gain. The company is the world’s largest broker of celebrity and recording artist talent for ad campaigns and PR events with recent campaigns including both Friendly Fires and Bat For Lashes for Gucci, The Beatles for Hugo Boss and the recent Lucozade advertisements that have been the talk of the town! I was therefore eager to apply as there really would be no greater education in this sector…

Having submitted my profile I was fortunate enough to be asked to interview with the two UK Directors of Music, following which I learnt I had been offered the role and I was elated! From the get-go I felt like a valued member of the team and was immediately involved in a range of tasks – from music searches to administrative responsibilities I felt that I was gaining the most invaluable experience I could have hoped for.

It’s safe to say that without the WEXO team and and the STEP scheme (which paid me a training allowance commensurate with National Minimum Wage) I would never have had this opportunity to work at such a great company that has hands down provided the best working environment I’ve ever experienced. It even looks like I might be staying here a bit longer…

Tara Lynch

WEXO REVIEW: Intern Nation and other stories…



I’ve just started reading a new book called ‘Intern Nation‘ by Ross Perlin. Mummy bought it for me because I’m special. Actually my mother bought it for me because I imagine she’s starting to believe in what we’re trying to do at WEXO. I can’t help it that she knows where to get it or that she wanted to pay for it. And that is the issue at stake. Forgive me if I sound like a broken record (I feel like one) but there’s nothing wrong with knowing people who can get you something e.g an internship. The problem starts when other people aren’t given access to it too. The problem is compounded when a role that has a’ list of duties and work set hours’ (as per UK governmental guidance) is not paid. Legalities aside it is unethical and the biproduct is that it discriminates against other people who can’t afford to do it for free.

Despite being just 28, (as Churchill said “If you’re not a liberal when you’re 20, you have no heart. If you’re not a conservative when you’re 40, you have no head.“) Perlin’s analysis is brave yet commercially aware and this guy is clearly no fool ( though he is currently writing a dictionary of a Chinese language spoken by just 6000 people). He sees value in internships, he does not want to choke the supply of them; rather he is passionate about making them work for us ALL. Here are 5 snippets that have particualarly resonated with me so far (and I’ve only just finished the preface):

1) The U.K. is apparently 5 years behind the U.S. in its use of internships but Perlin warns of what internships could become: “Until just a few decades ago, the word [internship] referred almost exclusively to a particular period of hands-on apprenticeship in the medical profession… Today…probably… between 1 and 2 million people participate in internships each year in the U.S…. ‘The rise of the internship is the market’s finding the workaround to government regulations, evidence of the tendency of liberty to grow up like grass in the cracks of sidewalks”.

2) Perhaps the worst example of how internships can be exploited: “Required by the school to take ‘a social internship’, two girls in the Netherlands, aged fourteen and fifteen, intern as prostitutes in the local red light district”

3) Who is to blame? “All of us – employers, parents schools, government agencies, and interns themselves – are complicit [albeit subconsciously] in the devauing of work, the exacerbation of social inequality, and the disillusionment of young people in the workplace that are emerging as a result of the internet boom.”

4) Hope: Perlin sees his book as “a step towards sanity and towards justice”. In a recent Guardian review, Andy Beckett lamented that things could get worse before they get better. In the Times, Kaya Burgess quoted Intern Aware and Interns Anonymous as saying there is a limit to how much they can fight the system. We do not believe that the system needs fighting. There are a multitude of well mentored, paid internships on offer to the best candidates in the UK and we like to think a lot of them are on WEXO. As ever, what we need to do is work together to make sure that there are reasons for companies to offer even more of them.

I look forward to updating you. The problem is I always seem to start books in earnest but then start others and take ages to finish them. Amongst others, I’m also currently reading ‘The Big Short‘ by Michael Lewis and Keith Richards’ autobiography. Sorry Mum, but both are infinitely more entertaining and I suspect at least one of them contains some pertinent careers advice to boot.


Robin Kennedy. Co-Founder, WEXO

Mark your style Fashion Show 2011 gets big name support



By Tina Kumar

Opportunity. Campaign. Business leaders. Young People. Fashion Show. It doesn’t really seem usual for these words to appear together in a sentence. Yet they still do…

What could this mean?

Tina and Anglee Kumar, 16 years old, are young twin entrepreneurs who support the Business in the Community Campaign: “Turning Work Experience into Work Inspiration” through which they’ve met many of UK’s leading chief executives/ chairman; recently at the BT Tower in September 2010, for an exclusive big conversation and celebration ceremony of the year’s success the campaign had brought. Where, Tina decided to organise a fashion show as part of the RISE (Rural Indian Schools Enterprise) Challenge; in order to raise money for rural schools in India through business ideas.

Tina and Anglee met the former chairman of Marks and Spencer, Sir Stuart Rose, to ask for his support. He agreed to provide the clothing, shoes and press gifts! He then introduced the girls to the Chief Executive of Barclays, Antony Jenkins, who after Tina had pitched the idea and requested a work inspiration placement provided a brilliant week’s work inspiration placement for the girls at Barclays Head Office in Canary Wharf and a personal donation of £100 to the event to help cover the costs.

There were three catwalks, spectacular dancing and singing performances and the Kumars even conducted a presentation in encouraging people to ‘Mark’ their ‘Style’ by: ‘ Making multiculturalism fashionable and not racism” this was to tackle racism and to make people aware of the fact that there are other ways to mark your style, through your personality and what you have to offer to our modern day society.

The show had its own logo and a specially designed set to fit with the theme of ‘Mark Your Style’. Also, there was brand identity and consistency within all materials produced towards the fashion show which made the event very classy and professional.

The twins grabbed the opportunities they got and made incredible use of them due to the campaign they support.
They put their heart and soul into the fashion show as young entrepreneurs and showed courage, passion and hard work to hold a successful fashion show. The event was Tina’s brainchild and having lead the project; she was responsible for producing marketing materials, ticket designs, publicity initiatives, performances, the photo shoots for the catalogue etc.

Gifted & Talented, Tina and Anglee, acted as role models, even the stylists, designed the make-up/ hair looks while managing over 60 participants including the young children, teenagers, singers, dancers and even… the teachers!
The media, Feltham Chronicle covered the event and Tina wrote an article covering the event for Your Local Guardian: here is a link: http://www.yourlocalguardian.co.uk/yoursay/schools/8947361./

The twins showed a range of skills: tenacity, resilience, creativity, flexibility etc; gained support from business leaders in organising the event in their own time as it was an extracurricular activity!

The fabulous ‘Mark your style’ Fashion Show was on Thursday 31st March at Longford School.

Tina said everyone loved it staff and fellow students modelled the clothes from Marks and Spencer which ranged from smart casual to formal suits. “The show was very successful and was made to be very professional and a high profile event at the school. Free goody bags were provided along with refreshments. The show was very entertaining and although a charge was applied for the entry of the show; all proceeds made will be going to the RISE.” Over 250 people, students and other form the local community attended the event; over £500 was raised.

After the show Tina said: “” I have had a lot of fun and its good that we were able to put on such an event, creating a entertaining show, while at the same time contributing to such a worthwhile cause. The great thing is that so many people got the opportunity to be involved in something different and exciting and really had fun! Also, it has given me and my twin, Anglee, a wonderful experience as young entrepreneurs and I have to say I am really proud of myself and Anglee and hope that the show met the very standards that we expected of it. Also, just a word to everyone out there: The future is bright because the future is young people! This is because without the various young people involved with the show, the show may not have been as successful as it seemed to be.”

Anglee said: “I have had a lot of fun. Although, the experience has been absolutely mind blowing; I have learnt a lot and I have grown as an entrepreneur over the course of supporting the creation of the event. I hope that everyone else enjoyed the event and can’t wait for more opportunities to do something like this at a higher scale. I’m sure that’s what Tina wants, to do something like this again. It’s a lot of hard work though and it was great that we received so much support from the business leaders, school, campaign, teachers and especially the young people.”

WEXO has made a small donation towards the charity the twins support.

Hard work. Commitment. Time. Are three key factors that made the show a great success! Young entrepreneurs -Tina and Anglee- did really well and deserved the success they’d achieved.

Would you ever have been able to do what the twins did when you were 16?