As often as the media writes about how hard the current generation of school and university leavers are finding it to build valuable and rewarding careers, employers complain just as much about something broken in our education system. They see a lack of preparedness for the work of world – the wrong skill sets and attitudes, low ‘employability’. Valid feedback perhaps but it is among the current crop of business owners that the concept of the ‘unpaid internship’ has developed, and the habit of rarely replying to online job applications become the norm.

Stressed employers, under-prepared young people, a barely hidden culture of exploitation that more than occasionally leads to a dysfunctional system that serves no-one. Yet at the same time two truths remain:

1. In these tough times business owners need “stars” and “A-players” more than ever.

2. There is an incredible pool of talent waiting to work with entrepreneurs and business owners. This new generation are more often than not talented, driven by values beyond money, fascinated by entrepreneurs and probably the most ambitious yet in terms of what they believe they can do. (7 of my colleagues at The Bridge remind me of this daily)

Just as Rushanara Ali, MP for Bethnal Green, saw for herself with the successful Fastlaners project in her constituency, great results can be achieved. The challenge is finding the win-win commercial model to provide something that lasts.

Which is what the team of entrepreneurs, business school faculty and leadership specialists behind The Bridge have come together to do. Our model is to build an eco-system of growing businesses, ambitious young people and The Bridge team. Everyone puts in, everyone takes out and no-one pollutes. Real paid work; the most personalised, modern training and development; young people delivering tangible commercial results. Our ‘Enterprise Community’ provides its population with ongoing support.

Our programmes strip away the theory and focus on what really counts:

* a high personalised learning experience – every Bridge associate has a performance coach throughout their 6 months with us
* the precise skills entrepreneurs need in their team members to help their business grow – taught by people who do this in their day job
* learn by doing – live business challenges replace bums on seats in the lecture theatre
* large doses of inspiration from people who have done incredible things
* micro class sizes, continual personalised assessment and feedback
* a focus on deepening an individual’s strength, confidence, and communication

And there is no better place to talk about this than here at WEXO with Robin and his team, who continue to do great things in this space.

Come along to our Open Wednesdays events to find out more…

Tom Hickman
Founder & Managing Director
www.bridge21c.com

When I arrived in London, after graduating from Newcastle, I was a little unsure of what career path to take. But after successfully completing a business training course I stumbled across WEXO. WEXO are not like any other recruitment agency. They took a genuine interest in me as an individual and offered some great advice and support. Most importantly they helped me find an internship at MiH Jeans. I interned for three months before being offered a permanent position back in April.

I work on the UK Sales team which is something I would have never imagined doing when I graduated. MiH Jeans has been an adventure from the moment I started and has grown massively as a brand. Because it is still a relatively new company which is evolving everyday there is always something exciting going on.

My daily responsibilities are constantly changing but here is an example of some of my daily tasks:

• Responsible for Koodos- sending out ordered jeans through Parcelforce and replenishing stock levels
• Ordering up Jeans from the warehouse for the Sales and PR teams
• Helping organise and potentially being in charge of future sample sales
• Taking part in Sales visits- being aware of their current and previous orders and taking any relevant press information
• Filling out marketing research questionnaires for stockists to help with future marketing and sales ideas.
• Checking in returns and organising for these to be sent down to the warehouse with correct packing lists which will then be filed here.
• Accounts

Throughout my time I have slowly been given more responsibility and I now work directly with the buyers. this is great experience as it has given me the chance to make a name for myself in the industry whilst building relationships with the buyers.

The team at MiH Jeans are all hugely passionate about the brand and this didn’t take long to rub off on me which makes it a much more enjoyable place to work as everyone is eager to see the brand succeed.

MiH Jeans has been a fantastic opportunity for me as it has opened my eyes to a role I would have never considered before and this is all thanks to the help and support of WEXO. I can’t thank you enough.

Nicola Tulloch

Last week I was invited to attend a breakfast and ‘opinion-former panel event’ at the BIS Conference Centre. It was titled as above – apparently a coincidental duplication of the book of the same name (which I’m now struggling to ‘get in to’) by Ross Perlin – who sadly wasn’t able to attend.

If you’re interested, you can hear the whole event podcast here or read Psychology Magazine’s well written summary of what was discussed here

It was brilliant that Editorial Intelligence brought together many other parties with an interest in answering the question of how we should skill up young people to get jobs.

But I came away feeling disheartened. The panel were certainly accomplished and the talk was well attended but any opportunity to unite opinion and take real action was missed. When given the opportunity, skilling up young people to get jobs will best be achieved by Education and Inspiration on 3 levels. Sadly, the weaknesses of this event lay partly in the title and partly in the make-up of the panel.

1. EDUCATING YOUNG PEOPLE:. Simon Waugh, Executive Chairman of the National Apprenticeship Service is clearly a successful, hard working kind of guy who has probably sacrificed the pecuniary gains of executive level roles in the private sector to try and make a difference and help others in public. So no disrespect to him, but calling an event ‘Intern Nation’ and then including someone on the panel who runs an apprenticeship service only perpetuates the semantic confusion as to what an internship is – and more importantly isn’t. In case you haven’t read my rants before, here is my take on the distinction between work experience, internships and apprenticeships. Without clarification (and education), interns, ‘workies’ and apprentices will never really understand their rights and government will continue to fuel the fire with inconsistent policies:

   * Work experience: Short placements (generally 1-2 weeks) which are usually for younger people (16-18) to get a ‘taste’ of the working world and typically unpaid though we encourage companies to pay expenses.

   * Internships: 1-3 month placements, largely for undergraduates and increasingly graduates, which should be paid for legal AND moral reasons given that the company derives financial value which should be shared.

   * Apprenticeships: Apprenticeships as we see them are long term (1-2 year) paid training programmes which leave you with a vocational qualification usually in a craft or a skill. We believe they should be seen as an equal alternative to higher education. We do not believe that ‘The Apprentice’ on BBC 1 helps the classification quandry. Realistically, we would have called it ‘The Accomplice’ or more appropriately, the ‘The Attention Seeker’.

   * Jobs: What all the above should eventually result in.

2. COMPANIES NEED TO BE EDUCATED AND INCENTIVISE:. It’s a shame that someone as influential and expressive as Laurie Penny (Journalist, author and activist )seems to see the stick as the only solution to the ill justice of unpaid internships. “Don’t bite the hand that feeds you?” Along with many others, she is overtly focused on naming and shaming companies that might not know any better. It would be a real shame if such companies close their doors to young people all together for fear of falling foul of bureaucracy. As I explained to ‘Jilted Generation’ author, Shiv Malik, afterwards, WEXO would far rather we all focus on the carrot of incentivising companies to offer paid internships (via the STEP schemes, proposals for recouping costs of internships from VAT etc) rather than antagonise companies with the stick and choke the supply pipeline? We might also want to remind them that the average Return on Investment of a Graduate is 500% over 3 years.
3. IMPROVING EDUCATION PER SE:. It’s The education system is this country IS partly to blame for not skilling people up to get jobs. This is as much the case as it was for the chair of the event, Brian Groom of the FT, failing to break up the childish confrontation between Citibank Head of Graduate Recruitment, Gemma Lines (I hope she concedes that the City owes the country a debt of gratitude and should sponsor other internships as well as inflating their own remuneration even at this level) and Laurie Penney (in fairness it was driven by the latter). The UK’s education system has got worse and this is successively shown to be the case by numeracy and literacy statistics. Moreover, higher education (especially now that it’s paid for) should give its pupils far better careers education and include vocational experience as part of some degrees.

Strangely, the 2 panel members who were least controversial, focused least on the question in hand. This said, Martin Bright , former journalist and founder of New Deal of the Mind (who we work with on BITC’s Work Inspiration campaign) and Faye Wenman, from theTaylor Bennett Foundation, were both entertaining and informative about the good work that they do in trying to create a more meritocratic and productive society. We applaud their work (and the social enterprise, Talent to Work, that this event was ultimately launching) but look to companies and organisations with the reach and resources that we do not currently have to unite the rest of us in effecting real change.

Robin Kennedy

I was most appreciative to have been invited in to No. 10 today to air WEXO’s views on youth unemployment…

1) What it’s like going to No. 10?
2) What was discussed?
3) What can be acheived?

1. WHAT’S IT LIKE GOING TO NO. 10?

If truth be told, I was a little apprehensive (a fair reminder of how many of you feel, when invited in for interviews). On arrival at Westminster, I manoeuvred my way through a throng of people alongside the Cenotaph and crisply announced that I was ‘here for a meeting at No. 10′. My credentials and bags checked, I strode on down Downing Street half expecting to bump into David (PM’s Question Time and a defence of GDP growth beckoned) or at least Nick Robinson (presumably contemplating whether Obama was born in America) but calm was all around.

Not sure what the protocol was, I rang the bell alongside the door which was instantly opened by an official looking gentleman who asked me to leave my phone in one of the cubby holes (Slot ’007′ was inauspiciously unoccupied but I plumped for it). I then obligingly took a seat below a long and winding staircase which conjured up visions of an seemingly ‘home-alone’ PM/Hugh Grant dancing down it.

2. WHAT WAS DISCUSSED?

My host, an assertive yet accommodating senior policy adviser with a testing mandate (Education, Welfare and Pensions), shortly emerged and there followed a concise yet considered exchange of views which hinged on ‘supply versus demand’, budgetary pressures and the role of government. Youth unemployment it seems is shortly to be moved up the agenda and it was encouraging that players like ourselves were to be consulted in plotting its demise.

One of the key concerns seemed not to be the apparent difference of opinion between DC and NC on access to work experience (understandably – I believe the two can be aligned: sharp elbows are fine so long as everyone knows where the starting line is); rather it was the current reluctance of companies to back ‘first timers’ in lieu of ‘tried and tested’ recruits. Youth unemployment is hovering around the 1m mark. We reflected on how depressing this was when recent figures suggest that graduates (at least) offer a 500% Return On Investment (ROI) over 3 years – adding over £1Bn of value to the UK economy last year.

On the disclosure that we had previously tried to form an ‘Internships Alliance’, it was inferred that if we wanted to assemble some of the key players in this space, government advisers and representatives from BIS would be happy to invite us in to consider our suggestions. This I see as the ‘Big Society’ in action. I sensed that although the government does not see merit in state intervention, it could see value in working WITH select partners in the public and private sector to INSPIRE and INCENTIVISE (corporate) society at large to effect change (investing in an otherwise ‘lost generation’). It does not want to be seen as a ‘bully pulpit’ but it does perhaps acknowledge that it is best placed to showcase good practice and then ‘spread the word’?

Otherwise, the key issues that we touched on were:

* NETWORKING v NEPOTISM: WEXO doesn’t believe there’s anything wrong with using your network to get a job / work experience (it’s a useful skill for the working world) so long as other people are presented with the means to be considered too (and the opportunity goes to the most suitable candidate based on merit). Our technology encourages this by ranking and matching candidates to opportunities.

* SMEs: Many large companies already offer structured work experience and internship programs, but we believe the government should focus on enthusing / incentivising small and medium-sized businesses to take young people on (we have historically suggested recouping costs from VAT hike?). It is these SMEs that represent the backbone of the British economy (60% of GDP?) and which we (and other potential Internships Alliance lobby members) particularly represent. WEXO offers companies a platform to promote opportunities democratically and low maintenance cost, efficient schemes (via STEP and endorsed by Boris Johnson) to pay interns fairly.

* WORK EXPERIENCE V INTERNSHIPS: There is a clear distinction between ‘work experience’ and ‘internships‘ and this is critical in the ‘unpaid’ debate. We encourage companies to offer work experience (unpaid but preferably with expenses covered) for periods of up to 2 weeks. Thereafter (when the value generated exceeds that which is which is earned), we suggest companies offer paid internships for anything up to 3 months. For us, this is more a moral issue than a legal one (Blog here). After 3 months we suggest companies either offer people a job or let them get on with their job search. Otherwise they get stuck in the ‘internship trap’. Although WEXO is clear that work experience, apprenticeships and internships are totally different entities (based on duration, who applies, and remuneration or who derives value), the public at large might not be and so consideration needs to be given to this. Furthermore, we see the need for clarity on interns being entitled to National Minimum Wage, apprentices being entitled to £2.50 an hour and job seekers being allowed to do work experience for up to 2 months on JSA (Job Seekers Allowance).

* CAREERS ADVICE: Against a backdrop of record youth unemployment, a recent Ofsted survey suggested that one in three schools are failing to give good advice to students about future career prospects. A report by Deloitte said that 95% of young people want employers to be more involved in providing guidance about careers citing that they feel ‘bewildered’ and ‘uninformed’ by the career choices on offer. We would encourage government to back inspirational careers guidance to the like of the ‘How I Made It in…’ Events involving executives from the front line of their industries as featured on WEXO tv.

* FUNDING: As per our blog at the time, in the budget, George Osborne committed to investing in 4 times as many 8 week work experience placements as previously for 18-21 year olds. The scheme, administered by Job Centre Plus allows those doing so to collect JSA (Job Searchers Allowance). It’s a reasonably well conceived initiative but it doesn’t address the issue of finding rewarding work experience. “As George pointed out, the problem is that only 1 in 10 companies in the UK offer work experience as opposed to 1 in 4 in Germany. If George wants to see a return on his recent investment he needs to address both sides of the equation”. So funding for this and the £180m ‘Apprenticeships’ packages should address supply of opportunities as well as demand.

3) WHAT CAN BE ACHIEVED?

With the above in mind, WEXO is excited about the prospect of working with the powers-that-be to help educate companies and incentivise them to recruit and invest in young people who are better informed.

* PROBABLE OUTCOME: At the very least, we feel sure that the government will honour its offer to listen to, acknowledge and where possible, address, the consensus suggestions of the key players in this space. We trust that this will not be a repeat of the unfulfilled promises of 3 years ago when we met the Panel for Fair Access to the Professions and offered to help with The Graduate Talent Pool.

* POSSIBLE OUTCOME: Even if say just SMEs (and especially ‘STEM’ [Science, Technology Engineering and Maths] companies – the future?) could recoup the costs of one 3 month internship each from VAT at National Minimum Wage (~£220 a week), it would help them show commitment to the managers of tomorrow? Instead of giving £15m worth of funding directly to the Higher Education Authorities – HEFCE (which was largely left unspent?) – we would suggest that the government ‘atones’ itself for the recent tuition fee hikes (which we actually support) and invests some of the proceeds in subsidies that public-private sector partnerships (including HEFCE) can promote to companies that are desperate to take on young people. Perhaps funding could come from the new £50m ‘Growth and Innovation Fund’? We believe that given the ROI generated by graduates any such initiative would be cost-neutral at worst.

* PREFERRED OUTCOME: WEXO was recently a member of two syndicates that spent a considerable amount of time, money and energy submitting tenders (and being shortlisted) for grants to supply work experience and Internships across London. With the funding then being clawed back from the LDA, the projects were subsequently abandoned. We acknowledge that the government would rather let the market decide who the winners are (and we are happy to operate on this basis) but what IF this government decided that it would like to back responsible corporate and social enterprises (as well as banks) and actually INVEST in the next generation through performance related, service provision grants to the like of the ones discussed above? A little could go a long way to get the motor running and generating decent GDP growth.

My thanks for the opportunity.

Robin Kennedy. Co-Founder, WEXO