My WEXO Experience: Travel PR at Wedge & Wildlife



After graduating from Newcastle University in the summer, I was unsure of what route to go down. After a few months of job hunting, where unimaginative and mundane jobs appeared to be my only option and numerous rejections were coming my way, I was starting to lose motivation and feel very disheartened. Thankfully I came across Wexo and I was immediately attracted to the fact that the internships they offered were with small, unique and quirky companies. These are the type I aspire to but are often overlooked when huge graduate schemes are thrown at you. Wexo really tried to get at insight into my strengths and preferences in order to focus on what I would be most suited to, so that I would end up doing something I really enjoyed. Unlike many other recruitment companies they really care and focus on you, giving you a lot of time and thought.

Wexo found me a month long internship in travel PR working at a small, exciting and unconventional company called Wedge and Wildlife. As I was living in Oxfordshire at the time, I was able to work from home, allowing me to save money. I spent my time writing spiels for their website about a number of locations across Africa. I had around 30 locations to describe, consisting of beach, safari, wine land, battlefield and fly/drive trips. Not only did this allow me to dream about going to incredible five star lodges, but also improved my writing, vocabulary, research skills and allowed me to get an idea of what a job in travel PR would be like. It also improved my time management and organisational skills and gave me more experience at working to a deadline. Originally I had never considered working in travel PR; however the internship helped me realise that it is something to think seriously about. I could not have enjoyed the internship more and my time there would not have been possible without Wexo!

Chekkie

My WEXO Experience: Fever Tree…


Drink, Food, My WEXO Experience — Tags: , , , , , , , , — admin @ 8:49 pm on November 23, 2011  

The world of premium spirits is a vast, hissing and simmering cauldron of flavour. Every drink aims to push the boundaries on the senses, to breach the comforting brackets of familiarity – transforming that sip of gin into synaesthesia, where taste, smell and the feel of liquid on the tongue are each carefully crafted components of an overall EXPERIENCE. Hundreds of Pop-up drink fairs and conventions are erected across the country – thousands across the globe – to compare, contrast and blend new experiences from around the world. The company I would work with for three months straight after I left University was a drinks company, but their product was non-alcoholic. It was a mixer – something to blend these weird and wonderful flavours with. The twist: they were all-natural mixers, with an ethos hell-bent on exposing and toppling a tonic market saturated with artificially sweetened, flavoured and branded products.

My internship began with a tip-off from WEXO’s Robin who notified me that a new, exciting opportunity had appeared and that it may be of interest to me. After having a quick look over the internship details, I decided that this was exactly the something that I had been looking for –the chance to try something new.,to throw myself into an area that I was interested in, but knew little about and to dabble in something that would seriously benefit my critically experience-malnourished CV…

After an interview and a weekend excursion to the unfamiliar realm of London, I was called by Tom – Fever-Tree’s Sales Manager – who alerted me that I had been accepted and my internship would begin immediately. I was to be working with him in what the drinks industry refers to as the ‘On-Trade’, meaning individual or collective premises that worked outside of main grocery channels, such as bars, pubs, clubs and hotels. I would be visiting these venues alone, garnering specific information on each ‘account’, gathering feedback and finding out the best ways in which the product could grow in conjunction with the account’s consumer-base, geographical region and, if applicable, its group.

An ‘account’, I soon learned, very rarely existed as an individually licensed, autonomous entity. A pub would tend to belong to a ‘group’ or even a large, multinational brewer. My three months, Tom announced, would predominantly consist of travelling to and visiting a colossal amount of groups and businesses, while he constantly assessed me. The path to Sales-Mecca would, I soon learned, consist of episodic, enriching periods of guidance and confidence-nurturing from my mentor, but more often than not would involve hurling me repeatedly into volatile situations and watching how I dealt with it, possibly with a very small morsel of sadistic satisfaction.

Although horrifically nerve-wracking during the first few weeks this method allowed me to develop a certain skill-set desperately necessary in a Sales role: thinking on your toes and making the most of the resources available to you. It was initially a terrifying experience; I’d be walking into a pub or restaurant, asking for the bar manager above the hubbub (this would instantly turn a few heads in my direction – the man feeding his dog cold chips at the table closest would look up and grimace at me as I stood there shivering in my salesperson shirt and chinos), waiting a good five minutes whilst sweat began to ooze out of my hands and armpits until they came over and grasped my clammy palm, ready hear my delivery. “Hello!”, I would say, “I’m Will from Fever-Tree”. That was my planned opening, the rest would hopefully follow.

Yet grudgingly I began to revel in this method of learning and within two weeks I was allowed to set out alone “in the field” with a suitcase full of products, botanicals and a Salesman swagger. Within three weeks I was comfortably “cold-calling” – the method of entering an alien premises, attempting with your Fever-Tree chat and a favourable spread of the product in an ancient cocktail magazine to strum the apathetic strings of the Manager’s heart until Tonic-induced ecstasy is splayed upon his business plan. All this while trying to retain that rehearsed, comforting and assuring, “I’m-totally-in-charge-look-into-my-dark-confident-pupils”, rock-steady, if a tad unnerving, Sales-stare. Tom, my boss, did it on cue. He’d walk proudly into premises and come out the same upbeat, down to earth fellow as if all he had received inside was a gut-warming pat on the back. Inside the pub or restaurant his demeanour would quickly change and a clearly researched and idealistic figure emerged, at once comforting the client and finding ways to push buttons and tap into an interest he or she didn’t realise they had in a product they’d never heard about. It took me a few months of repeatedly cold-calling venues to really get the gist of it.

Sales is all about communication. Once you have this fundamental nailed down, skills can be embedded and your persona can be polished. What I took away from Fever-Tree was a confidence I know I wouldn’t have developed unless I had been thrown headfirst into the deep-end, and I desperately urge anyone who hasn’t to do so immediately. In the end I chose not to continue on at my internship because it was ultimately an area of expertise that wasn’t me. That said, it has genuinely been one of the most fulfilling, eye-opening and fun experiences that I have ever had. I would recommend the company to anyone who genuinely has a passion for the drinks industry and communicating to the ocan of people within it. The people were immense, and I’d like to thank everyone at Fever-Tree for the chance to work at one of the most professional and inspiring workplaces in the UK. In particular I’d like to thank Tom Armstrong who was a genuine mentor to me, who I looked up to a great deal and who made the experience just that bit more special. I also learned a lot I’m sure!

William Martin

Recipes for Success – How I Made it in Food



By Tom Clark

WEXO TV footage coming soon…

I never know what to expect of our evenings. Last night’s talks with WEXO about “Recipes for Success” were no exception: four passionate professionals from different corners of the food world gathered in a Palladian church by Centre Point, on the first true autumn evening of the year.

Marco Pierre White, in particular, subverted our expectations. It began when we met him for lunch at his new pub, The Hansom Cab. He held up his hand to illustrate opportunism. ‘See this hand’ he had said, ‘You see it one way, but there are many ways to see it. You see a palm, I see four knuckles. You need awareness of mind to recognise your luck.’

Marco knows how to tell a story. He leant in close to the microphone and spoke as if a mariner over a table in a pub, with deliberate, authoritative pauses; he took us from his dream of achieving three Michelin stars and five red knives and forks to the realisation of that dream, presenting his path as the upshot of many good twists of fate. He told of how, by pure chance, he had come across Le Gavroche as he wandered through London after missing his bus. The next day, he walked in and asked for an interview. Albert Roux took him on.

The moral? Recognise your luck, then strive for perfection and be gutsy as hell.


Niamh Shield’s Eat Like a Girl blog, with its vivid photography and affable tone, gives such a strong impression of her character that I felt I had met her before. She was every bit as affable in the flesh, totally at ease with the ad-hoc format and chatting willingly in her gentle Irish lilt.

She began her blog after a foul day at work, and soon realised it was a natural progression: ‘I’d always loved cooking food for friends, and sharing my recipes with them (too forcefully sometimes!), so with my blog, I just carried on doing that, except now I was sharing with an online community.’ The spirit of the blog is to make recipes simple and accessible.

So why don’t more people cook at home, I asked. It is partly a matter of education: ‘Children aren’t taught to cook in school any more’ she complained. ‘They’re taught English and Maths and History, but not how to prepare food.’

We need to re-acquaint ourselves with the joy of preparation, she argues. I suggest Eat Like a Girl as a first port of call.


Daren Spence, the co-founder of We Are Tea, ‘really, really, really LOVES tea’. He hardly had to say it, such was his dynamic delivery. Would-be entrepreneurs are often advised to begin with a problem, and Spence had delineated his very clearly:

‘Tea had been forgotten. There was an influx – well, I mean an invasion – of the American-style coffee shop. My colleagues were returning to the office with more and more vulgar coffee-based drinks, with sprinkles on top and cream on the top – it was like watching someone going to the cinema with a pop-corn bucket. And all I could get was a tepid cup of crumby tea in a polystyrene cup. I felt left out. I wanted to be part of their gang […] And I was frustrated that the tea industry was just sitting there, resting on its 350-year-old laurels, not doing anything about it.’

Well, Spence isn’t sitting around, and We Are Tea are fighting the tea battle, winning Great Taste Awards (‘The Oscars of fine food’) and supplying such humble outfits as Harrods and Harvey Nichols.


Simon Prockter has just launched one of the most innovative things in food. He is co-founder of Housebites, ‘gourmet take-away, delivered to your door, cooked by a local, top chef.’ (an alternative to pizzas which taste like the boxes they came in). So, which niggling frustrations engendered this great idea?

‘When you think of take-away, do you think of it as a great experience? Do you know who is cooking your meal? [...] Wouldn’t it be great if you could see your chef on the high street, and say “Hey, that’s my chef, you cooked me a great meal the other day!” And that really doesn’t happen.’ Well, for what it’s worth a big thank you to the Housebites chef Andy Oliver (Masterchef finalist), who prepared those delicious nibbles for the interval.

Simon brought speed-dating into Europe with his company SpeedDater; fingers-crossed the matchmaking will continue in the world of food.


For the full story and more inspiring events visit: www.tomaxtalks.com

My WEXO Experience: Interning at Housebites.com



Having worked in various catering jobs from chalet cook to restaurant chef in the four years since I left university I knew two things – I didn’t want to work in a kitchen, but I did want to work in the food industry somehow. So a friend of mine who had got an internship suggested signing up to WEXO.

Within a week I had two interview offers and was offered an internship with ‘housebites’ a very small Internet start-up. Housebites is a new way of ordering high quality takeaway food from chefs in your local area. At the moment we haven’t even launched yet but watch this space.

As the company is so young and small, I am involved in many different aspects of the operation but my main role is as the ‘community manager’ – which at the moment consists of recruiting our chefs for when we get up and running. Having absolutely no business experience or knowledge, my time at Housebites has been invaluable, especially as the head of the company is a highly experienced internet entrepreneur and has been very kind and patient in including me in many aspects of starting an internet company. I especially enjoy the variety of working in such a small team and no two days are ever the same. It’s also great to have met so many talented and passionate chefs and just nattering about food all day – right up my street!

I feel lucky to have been here at the start of what I hope will soon become a household name. My internship comes to an end at the end of July, and I really hope that Housebites will ask me to stay on as the company launches and begins to grow. I really can’t thank WEXO enough for the fantastic service that they are providing for all of the people like me who don’t really know exactly what it is that they want to do or who can’t find a ‘real’ job in this tough market. I wish them all the best in the future.

Tom Gurney

Another day in the office… The PM’s office…



I was most appreciative to have been invited in to No. 10 today to air WEXO’s views on youth unemployment…


1) What it’s like going to No. 10?
2) What was discussed?
3) What can be acheived?


1. WHAT’S IT LIKE GOING TO NO. 10?

If truth be told, I was a little apprehensive (a fair reminder of how many of you feel, when invited in for interviews). On arrival at Westminster, I manoeuvred my way through a throng of people alongside the Cenotaph and crisply announced that I was ‘here for a meeting at No. 10′. My credentials and bags checked, I strode on down Downing Street half expecting to bump into David (PM’s Question Time and a defence of GDP growth beckoned) or at least Nick Robinson (presumably contemplating whether Obama was born in America) but calm was all around.

Not sure what the protocol was, I rang the bell alongside the door which was instantly opened by an official looking gentleman who asked me to leave my phone in one of the cubby holes (Slot ‘007′ was inauspiciously unoccupied but I plumped for it). I then obligingly took a seat below a long and winding staircase which conjured up visions of an seemingly ‘home-alone’ PM/Hugh Grant dancing down it.

2. WHAT WAS DISCUSSED?

My host, an assertive yet accommodating senior policy adviser with a testing mandate (Education, Welfare and Pensions), shortly emerged and there followed a concise yet considered exchange of views which hinged on ‘supply versus demand’, budgetary pressures and the role of government. Youth unemployment it seems is shortly to be moved up the agenda and it was encouraging that players like ourselves were to be consulted in plotting its demise.

One of the key concerns seemed not to be the apparent difference of opinion between DC and NC on access to work experience (understandably – I believe the two can be aligned: sharp elbows are fine so long as everyone knows where the starting line is); rather it was the current reluctance of companies to back ‘first timers’ in lieu of ‘tried and tested’ recruits. Youth unemployment is hovering around the 1m mark. We reflected on how depressing this was when recent figures suggest that graduates (at least) offer a 500% Return On Investment (ROI) over 3 years – adding over £1Bn of value to the UK economy last year.

On the disclosure that we had previously tried to form an ‘Internships Alliance’, it was inferred that if we wanted to assemble some of the key players in this space, government advisers and representatives from BIS would be happy to invite us in to consider our suggestions. This I see as the ‘Big Society’ in action. I sensed that although the government does not see merit in state intervention, it could see value in working WITH select partners in the public and private sector to INSPIRE and INCENTIVISE (corporate) society at large to effect change (investing in an otherwise ‘lost generation’). It does not want to be seen as a ‘bully pulpit’ but it does perhaps acknowledge that it is best placed to showcase good practice and then ‘spread the word’?

Otherwise, the key issues that we touched on were:

* NETWORKING v NEPOTISM: WEXO doesn’t believe there’s anything wrong with using your network to get a job / work experience (it’s a useful skill for the working world) so long as other people are presented with the means to be considered too (and the opportunity goes to the most suitable candidate based on merit). Our technology encourages this by ranking and matching candidates to opportunities.

* SMEs: Many large companies already offer structured work experience and internship programs, but we believe the government should focus on enthusing / incentivising small and medium-sized businesses to take young people on (we have historically suggested recouping costs from VAT hike?). It is these SMEs that represent the backbone of the British economy (60% of GDP?) and which we (and other potential Internships Alliance lobby members) particularly represent. WEXO offers companies a platform to promote opportunities democratically and low maintenance cost, efficient schemes (via STEP and endorsed by Boris Johnson) to pay interns fairly.

* WORK EXPERIENCE V INTERNSHIPS: There is a clear distinction between ‘work experience’ and ‘internships‘ and this is critical in the ‘unpaid’ debate. We encourage companies to offer work experience (unpaid but preferably with expenses covered) for periods of up to 2 weeks. Thereafter (when the value generated exceeds that which is which is earned), we suggest companies offer paid internships for anything up to 3 months. For us, this is more a moral issue than a legal one (Blog here). After 3 months we suggest companies either offer people a job or let them get on with their job search. Otherwise they get stuck in the ‘internship trap’. Although WEXO is clear that work experience, apprenticeships and internships are totally different entities (based on duration, who applies, and remuneration or who derives value), the public at large might not be and so consideration needs to be given to this. Furthermore, we see the need for clarity on interns being entitled to National Minimum Wage, apprentices being entitled to £2.50 an hour and job seekers being allowed to do work experience for up to 2 months on JSA (Job Seekers Allowance).

* CAREERS ADVICE: Against a backdrop of record youth unemployment, a recent Ofsted survey suggested that one in three schools are failing to give good advice to students about future career prospects. A report by Deloitte said that 95% of young people want employers to be more involved in providing guidance about careers citing that they feel ‘bewildered’ and ‘uninformed’ by the career choices on offer. We would encourage government to back inspirational careers guidance to the like of the ‘How I Made It in…’ Events involving executives from the front line of their industries as featured on WEXO tv.

* FUNDING: As per our blog at the time, in the budget, George Osborne committed to investing in 4 times as many 8 week work experience placements as previously for 18-21 year olds. The scheme, administered by Job Centre Plus allows those doing so to collect JSA (Job Searchers Allowance). It’s a reasonably well conceived initiative but it doesn’t address the issue of finding rewarding work experience. “As George pointed out, the problem is that only 1 in 10 companies in the UK offer work experience as opposed to 1 in 4 in Germany. If George wants to see a return on his recent investment he needs to address both sides of the equation”. So funding for this and the £180m ‘Apprenticeships’ packages should address supply of opportunities as well as demand.

3) WHAT CAN BE ACHIEVED?

With the above in mind, WEXO is excited about the prospect of working with the powers-that-be to help educate companies and incentivise them to recruit and invest in young people who are better informed.

* PROBABLE OUTCOME: At the very least, we feel sure that the government will honour its offer to listen to, acknowledge and where possible, address, the consensus suggestions of the key players in this space. We trust that this will not be a repeat of the unfulfilled promises of 3 years ago when we met the Panel for Fair Access to the Professions and offered to help with The Graduate Talent Pool.

* POSSIBLE OUTCOME: Even if say just SMEs (and especially ‘STEM’ [Science, Technology Engineering and Maths] companies – the future?) could recoup the costs of one 3 month internship each from VAT at National Minimum Wage (~£220 a week), it would help them show commitment to the managers of tomorrow? Instead of giving £15m worth of funding directly to the Higher Education Authorities – HEFCE (which was largely left unspent?) – we would suggest that the government ‘atones’ itself for the recent tuition fee hikes (which we actually support) and invests some of the proceeds in subsidies that public-private sector partnerships (including HEFCE) can promote to companies that are desperate to take on young people. Perhaps funding could come from the new £50m ‘Growth and Innovation Fund’? We believe that given the ROI generated by graduates any such initiative would be cost-neutral at worst.

* PREFERRED OUTCOME: WEXO was recently a member of two syndicates that spent a considerable amount of time, money and energy submitting tenders (and being shortlisted) for grants to supply work experience and Internships across London. With the funding then being clawed back from the LDA, the projects were subsequently abandoned. We acknowledge that the government would rather let the market decide who the winners are (and we are happy to operate on this basis) but what IF this government decided that it would like to back responsible corporate and social enterprises (as well as banks) and actually INVEST in the next generation through performance related, service provision grants to the like of the ones discussed above? A little could go a long way to get the motor running and generating decent GDP growth.

My thanks for the opportunity.

Robin Kennedy. Co-Founder, WEXO

PRESS COMMENT





*** PRESS COMMENT: WEXO invites government to help make “It’s not who you know, it’s who you are” a reality ***

5th April 2011: WEXO (Work Experience Online) welcomes this morning’s news that the government is to focus on reversing the growing culture of unpaid internships as part of its social mobility scheme. The announcement that Nick Clegg will champion this initiative is encouraging. WEXO invites the government to actualise its commitment to private/public sector partnerships and work with it to tackle these issues head on.

Robin Kennedy, Co-founder and CEO of WEXO said: “In a difficult economy, internships have started to replace graduate schemes in small businesses as a ‘first job’ vehicle. For some time now, we’ve been trying to foster a meritocratic culture that democratises access to work experience and internships using the internet. I welcome today’s announcements and look forward to hearing more but this space is fraught with sensitivities. We don’t need rhetoric and policy; what we need is to educate and incentivise companies to take on the best people and pay them fairly. I’d be delighted to work with the government to this end.”

WEXO has teamed up with STEP to make it easier for companies to find the best interns. STEP has already successfully operated the London Innovation Placement Programme and its own Graduate STEP Scheme with The Department for Business, Innovation & Skills (BIS). Both schemes, which WEXO has worked with STEP on, have proved successful in providing a cost effective solution that helps companies find first class interns who in return receive an appropriate level of remuneration (which is the equivalent of at least the national minimum wage) for their hard work. One of WEXO’s recent proposals was that companies should be able to recoup the costs of paying interns from this year’s VAT increase.

In an earlier release, Sir Stuart Rose, former Chairman of Marks & Spencer and founder of BITC initiative ‘Work Inspiration’, said: “I’m a big believer in what WEXO is doing to help get students and graduates working again. By utilising the power of the internet, they are helping match talent to exciting opportunities.”

~ENDS~

Notes to editors:

WEXO (www.wexo.co.uk) is a matchmaking network exciting work experience, internships and jobs. WEXO’s technology now allows companies to rank and sort applications and it has already developed a strong client list of over 500 companies including Sony Music, Armani and Working Title as well as many start-ups, charities and SMEs. WEXO has been featured on BBC Television News and was a finalist for the 2009 LSE Recruitment Awards in the ‘Most Innovative Use of Technology’ category. More recently the company has launched ‘WEXO tv’ to help inspire and educate people about different industries. The company was founded in 2007 by ex-investment banker Robin Kennedy and London ‘fixer’ Harry Becher. The platform was built with seed funding and the company generates revenue from membership fees, search fees and advertising.

Step (www.step.org.uk) has over 10 years of experience in developing some of the UK’s most innovative and well regarded placement programmes. Quoted as a model of good practice by the Alan Milburn-chaired Panel on Fair Access, Step are working directly with the Department of Business to make these opportunities a reality.

For more information contact Robin Kennedy on info@wexo.co.uk or by calling: +44 (0) 203 287 7644


My WEXO Experience: Interning at Skimlinks



My internship with Skimlinks was my first taste of paid work experience. Every day at Skimlinks represented a new learning curve, all in the company of a very friendly team. When I first started, my colleagues were always willing to help me out and were open to answering all my questions. The company has a very open culture and everything (good or bad news) is shared with the employees. One of the best parts about working here is that the founders of the company are easily approachable.

In particular, I’ve loved coming into work on Fridays. On Fridays, Spotify cranks out great music all morning and then in the evening we all typically all go for a round of drinks at a nearby pub. The company is very conveniently located at Old Street, one of the best London locations for clubbing or going to a pub after work. The Skimlinks Christmas party was an experience in itself! Interns are also welcomed with a social evening of chats and drinks, which makes for a truly great experience.

I didn’t even notice how fast the time flew by and I’m nearly at the end of my internship. As a small company, the work environment is exciting but also quite relaxed; it feels very different to that of a big company. The work ethic at Skimlinks is strong, but of course there’s an element of fun to what we do.

WEXO does a great job arranging these kinds of internships. And, yes, thanks to the STEP program the internship allowance comes tax free! No complaints here.

Sourav Kumar

The Ever-Present Dilemma of Unpaid Internships…



Are you comfortable that you’re getting value for money? An inside account on the intricacies of unpaid internships…

For a long time now, there has been a debate raging about unpaid internships and I wanted to take some time to clarify our position. This follows both our original blog on this subject (in the words of the original protagonist) ‘It’s my work, he’d say, and I do it for pay…’over a year ago on 1st December 2009 (in response to a BBC debate on Intern Abuse) and the proceeding comments in August last year (following our failure to bring together an Internship Alliance to try and lobby the new government to incentivise companies to operate paid internship schemes).

The song effectively remains the same:

“Today, more and more actual graduates are resorting to internships and in the brave new world, it is only right that if you are adding value to a company you should be paid at least the National Minimum Wage (NMW – approx £210 a week). Social mobility is key and unpaid internships discriminate against people who simply can’t afford to work for free. But in these dire economic times, with companies struggling to make ends meet, we must be careful not to scare companies away from opening their doors to young people all together. They need to be incentivised to understand their obligation to help the youth of today; not named and shamed because they can’t.”

Many will argue that not paying interns NMW is illegal. I suspect this is probably true but so is smoking cannabis and approximately 1 in 4 16-25 year olds have broken the law and tried it. What I am more interested in is the morality of not paying interns.

An article on Business Link’s website makes it very clear as to who is and who isn’t entitled to NMW. As it infers, my mother who volunteers for the local hospice (a charity although by law voluntary workers can work for any of charities, voluntary organisations, associated fund raising bodies or statutory bodies) is not entitled to minimum wage (and nor would she want it) because she is a volunteer – and so does not have any contract (written or verbal) to perform work or provide services. Anyone who falls outside of this is entitled to minimum wage. This probably includes most interns.

What about undergraduates? Along these lines, for anyone who is shadowing a company or learning from them as in work experience, then there is not the obligation to pay them because they are not providing a service or working under contract. On occasion, undergraduates are exempt from NMW (usually if their tutors agree that the internship is related to their course and they are not performing a service to the host company). During my time at university I did 3 internships over 3 summers and each of these paid me in excess of minimum wage (one even gave me a bonus at the end). I’d like to think this was because in each case I provided a service that added value in excess of the value I derived from the internship experience.

Legally, isn’t this a grey area? Yes, but what matters for me, as I have suggested above, is that if someone adds (monetary) net value to the entity they work for (or be it future value) then morally they should be rewarded for it irrespective – and this we see as the acid test. Along these lines we are very happy to see companies offer ‘work experience’ for up to 2 weeks – and we would encourage them to pay expenses during this time. Any longer than this though and the chances are that an individual will be adding value and so should be paid accordingly.

What about the BBC and Parliament? I am not exempting these institutions that are renowned for not paying their interns but arguably the interns are deriving more value from the experience and so do not pass the acid test. If though (as is often the case with smaller companies) there is a ‘job description’ or a list of responsibilities then the logical conclusion is that the intern is going to be adding value and should be paid accordingly!

I am no socialist – I view myself as a liberal conservative, a proponent on free market economics and people ‘getting on their bike’ (albeit with the safety net of a welfare state) – but I am tiring of companies (particularly in some distinct parts of the creative industries) telling me that they used to work for free and so their interns can too. I do not see why anyone should pay their interns (especially in this day and age with student debts as they are) anything less than I pay my cleaner.

What about start-ups? WEXO is a start-up and we pay our interns. I don’t feel comfortable asking people to help me build a company for free. I am encouraged to see a number of start-ups round London doing the same thing. I’m all in favour of getting young people in to experience start-up life and entrepreneurship but not if they’re a substitute for employees. If you can’t afford to pay your interns or grads, you should probably wait until you can, question your business model, or look at some other form of commensurate remuneration via say equity or (bizarrely in an equivalent move to what Barclays Capital is suggesting for bonuses) even bonds (in simple terms, IOUs). This might not stand up legally but it probably does ethically. If as a ‘Founder’ you choose not to pay yourself (as I myself have done on occasion) then to my mind, that is your prerogative but I suspect that in your own interest, you would be advised to make an IOU arrangement via directors loans instead of just foregoing payment. Not paying yourself does not justify not paying your workforce.

Should there be a limit to how long internships can last? Timing is one issue that we haven’t visited in past writings. In economic times like these though, internships have become a temporary employment vehicle for graduates and in line with other players in this field (including STEP whose BIS and LDA programmes we helped deliver last year. Programmes that include schemes to help incentivise companies to pay interns) we strongly suggest that internships should last no longer than 3 months. After this time, companies should either ‘step’ up to the plate and commit to a giving them a job or let them get on with finding one elsewhere. Otherwise young people will get stuck in an ‘internship trap’.

What about the new £2.50 an hour proposals from the CIPD? The Chartered Institute of Personnel Development have suggested interns should be paid £2.50 an hour which works out as roughly £400 a month (see BBC article earlier this month) As far as we are concerned, all this does is reduce the inequality. In all honesty, could you live on this?

So what? I voted Conservative, was impressed by Michael Gove when he spoke at an event I attended; and on the face of it, I can’t stand Ed Balls. I believe in cutting the deficit, to an extent; (we still have less debt as a country than Japan and Italy have had for much of the last decade as per interesting Fresh Minds article) I will hold my hand up and say that I back the hike in graduate fees. What I can’t condone is slashing investment in jobs (be in the Future Jobs Fund or private sector stimuli) and basic education (literacy in particular in this country is poor). We called, some time ago, for companies to be able to recoup the cost of hiring interns at National Minimum Wage from the recent VAT hike. This could help solve the conundrum addressed herein. Last week youth unemployment reached new record highs. And young people don’t fully understand the roles that ARE on offer hence our event on 8th February. We issued a press release for this last week but as I said in another release in June:

“Existing public sector initiatives have made no dent in this crisis; it is our opinion that if the situation is to improve, the government needs to start properly backing the private sector [not just relying on it]. The VAT hike will help UK Plc raise a much needed £13Bn but figures suggest the average return on hiring a graduate is 500% over 3 years so that’s one of the main places I’d be investing it.”

Robin Kennedy

WEXO TV: How I Made it in Advertising… The inside story from those in the know.



On Tuesday 8th February we’ll be holding the first of our ‘How I Made It’ official Q&A careers events intended to introduce students, graduates and young professionals to different opportunities and industries in the working world.

We’ll be kicking off with “How I Made It In Advertising: Brands, the Big 4 and beyond…” at 6.30pm on Tuesday 8th February at The Tabernacle in Notting Hill, London – where Jimi Hendrix played his last gig.

WEXO is all about privileged access and we will be featuring a panel of advertising executives who have spent time at the world’s four biggest advertising groups: WPP, Omnicom, Publicis and Interpublic as well as ITV, Orange and Dunhill.

It will follow a BBC Question Time format focusing on pre-polled questions including: “What impact is social media having on the advertising industry?”,“What opportunities are available?” and “Why have some campaigns been so successful?”. There will be a ‘money can’t buy’ prize for the best question which you can submit when you register…

We’re continually hearing that you don’t know enough about the working world to make informed decisions so we’re trying to give you the inside story direct from the people that hold the roles you might be best suited to. Watch this space for the next events, let us know what industries you’d like to hear about below or sign up for the event now.

The idea sprang from the “How I Made it in Fashion” event that WEXO co-hosted with the LSE Fashion Society in November 2010. It featured a panel including the Retail Editor of Vogue, Emily Zak, Chloe Lonsdale, Founder of MiH Jeans and the fashion journalist, Kinvara Balfour. The event was oversubscribed and substantiated the view that young people are seeking more pertinent careers advice. A recent Ofsted survey suggested that one in three schools are failing to give good advice to students about future career prospects. A report by Deloitte said that 95% of young people want employers to be more involved in providing guidance about careers citing that they feel ‘bewildered’ and ‘uninformed’ by the career choices on offer.

The problem we’re seeing daily is that students and graduates don’t always understand the roles on offer and so aren’t necessarily focusing on the ones that they’re best cut out for. This is only exaggerated by a difficult job market. For every 2 people we place there are 8 that we don’t. We’re trying to give all 10 of you the inside story direct from the people that hold the roles you might be best suited to.

There’s always been material available from careers advisers and universities but by filming these events we’re hoping to build up an interesting online archive of enlightening content that will help you understand the career you deserve.

Robin Kennedy

Photos courtesy of Chu Ting Ng at The Qualifiedblog.

My WEXO Experience: Life Skills, Charity & Many Cups of Tea



Standing outside the House of St. Barnabas, a beautiful Georgian building, I felt sick. It was the morning of my interview and my nerves had the better of me.

I had moved to London two weeks previously, yet another graduate anxious to find a job. I spun off hundreds of applications, evading boredom through an incessant hunt, and landed an interview here.

During the interview I gave it some welly. The role had two aspects to it, both to assist the CEO and to help the charity to run a Life Skills Programme. The Life Skills Programme is a 12-week schedule of training, work experience and personal development for those who have been homeless and are looking to return to employment. It sounded quirky, unique and philanthropic: I liked it.

Within a week I had the job. I started just before the next programme began and at first helped to ensure that all the paperwork was ready for the programme to start. I was introduced to all the staff at the house and was given a special historic tour. Built during the eighteenth century, its original purpose was residential, hence the plethora of rooms and elegant interior. However, in 1862, after an interim in the House’s use, it was taken over to be put to use as a House of Charity. From then on the House of St Barnabas has continued to help the homeless in some shape or form.

I quickly learnt that this was no ordinary internship. Although primarily administrative, as part of the Life Skills Team, my role demanded perception and delicacy above all else. Helping the CEO too also proved a diverse and varied role. From researching projects to diary management and, of course, refining my mail & label merge skills, I was never sure what might come next!

Now, I have just two weeks left of my internship and can’t believe how quickly the time has gone. We are almost at the end of our programme and the volunteers are soon to graduate. During my interview, all that time ago, I was told, “No two days will be the same.” And that is exactly how my experience has been.

Philippa Record

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