Fashion & Fantasy: What’s in Vogue and why does it matter?



Last week, TOMAX and WEXO proved a formidable team in bringing together a generation-spanning audience, dressed painfully current to impossibly chic. The event brought together a furtive mix of some of fashion’s most influential figures in retail, media and creative design in the moody setting of Testbed1 (think East London warehouse dressed to meet the parents).

Inventor of the original record bag, Jas Sehmbi walked the audience through his journey from India to 1970s England, explaining the decisions which made him a worldwide design pioneer. Jas’ story of rocketing sales figures and mass market success seemed far from what drives so many to enter an infamously prohibitive and difficult industry. He described how his simple, practical design became iconic across youth cultures on a global scale, thereby illustrating the impact of fashion on culture and the way we live.

The evening moved from romantic success tale to the unique critical overview of Alexandra Shulman – holder of the coveted throne of UK Vogue Editorship for twenty fast-paced years. Speaking frankly and openly, she comfortably navigated tricky questions about fashion’s inherent contradictions – from the inspirational and destructive nature of fantasy to the valuable aesthetic of elitism.

There was time to grab a drink at the suitably stylish ‘Doodle Bar’ before up-and-coming designer Tessa Edwards‘ video was projected onto Testbed1′s concrete walls. The audience was mesmerised, if somewhat confused. Speaking from a position within the fashion establishment – already having worked for the likes of Dior in her young career, Edwards spoke sincerely about fashion as the tool she uses to subvert consumerist notions of manufactured identity.

The juxtaposition of the three speakers contrived for a perfectly-rounded evening. As one man politely heckled, ‘to want people to wear your designs is for them to consume an identity you’ve created’. With all of its purist ideals, high-end designer fashion remains a product, and one available to a few. It is not produced for mass consumption – a personalised record bag, on the other hand, is a democratic thing.

Huge thanks to ToMax Talks and WEXO, who continue to provide young people with the opportunity to navigate and find their place within industries which they will surely influence in the future.

By Ruth Gibbs

VOGUE’s Spring/Summer 2011 Fashion Forecast



Last year, we gave one of our members the chance to grab an exclusive seat at Vogue UK’s biannual trend talk. The one and only Emily Zak (of our “How I Made It In Fashion” event panel) gave out the inspiring chestnuts of fashion know-how that will be driving all the major trends this spring. Take a look at Tamsin’s guest post on the event below, and remember: you heard it here first!

So what is in store for Spring/Summer 2011? Vogue’s Emily Zak presented an overview from the collections highlighting the key trends for the coming season.

The spring/summer 2011 catwalks were dominated by a storm of COLOUR, as opulent tones, worn in daringly clashing blocks, emerged across designers’ collections. See Gucci, below on the left.

Gucci; Isabel Marant

Another key look for the season is SPORTS WEAR. Sleek, well-cut and modern looks with a glamorous edge shone through for S/S as seen (above, right) in Isabel Marant’s collection above. Whether it is just focussing on details such as zips, racer backs and hi-tech fabrics this trend is accessible for all.

As an alternative to the camel tones worn throughout the Autumn, NUDE fabrics will be a big feature this spring. Soft and gentle tones in both delicate and tough fabrics will provide a chic alternative to the season’s brighter colours, as seen in Chloe’s S/S collection below.

Chloe S/S 2011

As in previous seasons, DENIM is not going anywhere. However, rather than skinny jeans it will be all about loose fitting, low slung cuts best worn belted. (See Elie Tahari S/S below).

Contrasting from previous seasons soft and floaty whites, this season embodies precision TAILORING. Sharp crisp well cut pieces as seen in the LiLee show above require few accessories to complete the effortlessly tailored look.

Beautiful deep BLUES and zesty ORANGES make a significant appearance this Spring. Eye-catching soft silks and satins in various shapes and forms light up the collections as seen in Matthew Williamson and Fendi below.

Tamsin Vaughan

all images © Vogue.co.uk

“How I Made It in Fashion”



Read. See. Expand“: that’s how you’ll get somewhere in fashion. And no, these aren’t my own words (I’m no fashion career expert, and certainly not the kind of girl to quote herself. Yet). They come from Emily Zak, Vogue’s Retail Editor, during her address at the WEXO-sponsored LSE Fashion Society career event last night.

So in case you’re confused, this week’s blog is a bit of a departure from the norm. Last night our offices at WEXO Towers were inundated with well-dressed hordes of LSE fashionistas eager to learn from five guest speakers. Our stylish and incredibly experienced panel included: Chloe Lonsdale, founder of MiH Jeans; Kinvara Balfour, fashion writer and London Editor of Daily Candy.com; Austique’s co-founder Katie Canvin; and Ruby Dhillon, manager of Gucci fragrances at Procter & Gamble.

Needless to say, we found ourselves in the company of some pretty driven and well-connected women.

When I wasn’t furiously flooding the WEXO twitter account with event tweets, I drew on five different routes to success that our guests highlighted:

  1. Experience is everything. Put in the work at internships and placements, and you will be rewarded.
  2. An artistic and culturally-aware approach will get you far. If references to ‘A Love Story’, the history of French couture houses and the difference between raglan and dolman sleeves are lost on you, you need to read more. All the fine details are magnified when it comes to a feel for and knowledge of fashion.
  3. Starting a fashion company needs a business-savvy approach. Now that sounds almost redundant and obvious, but meticulous planning can hardly be stressed enough.
  4. An opportunity to get your foot in the door may spring up at any point. Always be prepared, and don’t forget about the importance of nearby, untapped contacts.
  5. A strong work ethic and passion to succeed in any enterprise will be invaluable in fashion. If you’re resilient, this is the industry for you.

Wow. Fashion and the military seem to have more in common than autumn’s trends of olive-green parkas and utilitarian detailing, huh? Persistence is key to making it in fashion, so we thought we’d help point you in the right direction towards building up your style knowledge. Our panel suggest checking out blogs from the Coolhunter, Jak & Jil, Garance Doré, Nowness, Fifi Lapin and of course Vogue.com. In their view, blogs are a new and exciting platform for fashion, but still can’t quite match the reach and presence of good old-fashioned print magazines.

Got more questions of your own for our panel? We’ll be collating them here in the comments section, or on the wall our Facebook fan page. Here’s your chance to unleash any burning questions of the fashion sort. We’ll also be posting video footage from the night soon, so keep your eyes peeled!

Overall if I learned anything last night it’s that hard work and a refusal to fail will be the perfect ingredients for anyone looking to break into the industry. On that note, forward march!

Tshepo Mokoena

Photos courtesy of Chu Ting Ng at TheQualified blog.